In 1988, a simple question was asked within the walls of our agency: “What could we create that would allow a community bank to compete with larger banks that had significant marketing budgets?” The answer was found in the creation of our Community Bank Marketing/Advertising Program.
The pillars of this program are twofold. First, every piece that we create is custom. We refuse to offer our clients ads that are generic that could be seen with a different logo 50 miles away. Second, we built the benefits of our program with the concept of a fixed monthly fee…a fee that is much smaller than traditional ad agency costs. This fee is determined uniquely for each bank we represent, and is based on what we mutually derive as the bank’s recurring needs and media preferences.
The Eversole Group’s Community Bank Marketing and Advertising Program is now utilized by more than 100 independent banks across the nation. It’s affordable. It’s fresh. It’s driven by people who understand the issues of community banks and the regulatory environment in which you operate, and it responds to your specific needs all day, every day.
The Eversole Group, LLC is endorsed by:
- Community Bankers Association of Arkansas
- Kansas Community Bankers
- Western Independent Bankers Association
- Community Bankers Association of Oklahoma